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A tea leaf from home, a world of warmth beyond wealth.
Rooted in deep affection for the flavors of home, Juancha Selection was founded in 2017 in Zhengzhou, Henan Province — born from the belief that the love for hometown tea is worth more than gold from distant lands.
From the very beginning, Juancha has focused on strong product innovation, blending fresh fruit teas and creamy milk teas with rich cultural elements inspired by Henan’s local traditions. This unique integration of taste and heritage has shaped a signature style that stands apart in the tea beverage industry.
Guided by a commitment to authentic flavors and cultural storytelling, Juancha has remained true to its original intention — crafting every drink with purpose and pride. After seven years of dedication, the brand underwent a full transformation in 2024, emerging as a leading city landmark in the tea beverage scene.
Marking this new chapter is the launch of our signature creation: Oriental Spice Fresh Milk Tea — a modern interpretation of Eastern tradition that brings together health, heritage, and harmony in every sip.
Development History
2017
Established in middle zone of the country
2017-2020
Gain local reputation with high-quality products
2020-2022
Rapid layout of the whole area of Henan Reach 100+ stores
2022-2023
Rapid expansion into other geographies. Number of stores grows rapidly
2024
The brand has been comprehensively upgraded
Founder Profile
– MBA of Xi’an Jiaotong University
– External tutor of the School of Management, Xi’an Jiaotong University
– Used to be the head of the supply chain department of China’s top 500 companies